Long-standing relationships with global brands
The strength of our Business Partner relationships, as evidenced by the duration of many of our partnerships, provides a solid foundation for delivering sustained growth across the Group.
Many of our Business Partners are international businesses that help to support our strategy to expand internationally in new developing market economies.
Our Business Partners operate across multiple market sectors including financial services, mobile telecommunications, travel, membership/affinity and retail.
Building international relationships
Our Life Assistance products are distributed and sold to our Business Partners’ customers either via their own sales and services channels or through sales channels managed directly by CPP.
Following the sale, CPP administers and services the policies, managing all aspects of customer service, on behalf of our Business Partners.
The benefits of partnering with CPP include incremental revenue in the form of commission payments and access to specialist expertise.
Specifically, our retention and renewal programmes deliver long term sustainable income for our Business Partners. An example of this is debit and credit card activation – the provision of this service is attractive for Business Partners because they replace an operational cost with a net profit income.