Solutions and services
CPP can provide a wide range of solutions to our business partners. By working closely with our
partners, we can establish which of the following three solutions would meet our partners' needs
and would deliver the greatest value:
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The product or service solution
We can market our Life Assistance product or service to our business partners' customers as
a 'stand-alone' offering, via a number of channels including telemarketing, email and direct
mail.
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The product and outsourcing solution
We can market our Life Assistance product or service to our business partners' customers at
a relevant point in their customer contact process - this may be a change of address or during
card activation. This option enables business partners to outsource a particular process to
CPP.
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The fully integrated solution
This follows the same principles solution as 2 (above) but rather than our business partners
outsourcing the process to CPP, we integrate the solution into our business partners' contact
centres for them to perform the process themselves.