Vision, strategy and performance

Mission

“Our mission is to harness and develop our capabilities and talent to create and lead a new Life Assistance market category, offering customers products and services that help them cope with the anxieties associated with the challenges and opportunities of everyday life.”

Vision

“To be the world’s leading provider of Life Assistance products.”

Underpinning our corporate vision is a CEO vision which helps illustrate this:

“I can see an impossibly large crowd of people…as far as the eye can see (after all we already have 10 million customers world-wide). All of whom carry the benefits of one or more of our products with them every day. This horizon of people are from all walks of life and financial capabilities and now all parts of the world. The confidence our customers have in CPP is like that of a trusted friend, there when you need them. Although our price is affordable, how much we make is irrelevant to our customers because the value and utility of the assistance we provide is unquestioned.”

Eric Woolley, Group CEO